How Do Blogs Improve SEO

26 Apr 2024


You must have heard of the commonly-said maxim “Content is king!" Indeed, it is. And do you know the most efficient way to put content on a business website? It’s Blogging! Sadly, many novice digital marketers take blogs so seriously that they remain more focused on their frequency. In reality, a low-quality blog is enough to destroy the brand's reputation. If you take a little initiative to fully capitalise on blogs, it can maximise the SEO results and take them to the next level. This article gives a more detailed analysis of how blog optimisation aids in boosting SEO results. Blogging To Boost SEO! Almost every business maintains blogs on its websites these days. Only a few of them adopt proper on-page SEO practices, unfortunately. Even if they add blogs frequently, it would never result in enhanced organic visibility, higher internet traffic, and listing on Google pages unless they are done properly. These cast shadows on the potential of Blogging to improve SEO. Read this article for evidence of the benefits of properly written blogs for SEO.. Experimenting with the keyword on different pages help Are you scratching your head thinking about - how to optimise blog posts for SEO? Keywords strategy holds pivotal importance here! Let's assume your website sells clothing accessories. You already designed the best-optimised landing pages with the primary keywords. Still, it may result in low organic traffic. But why? The problem is there are a thousand business websites which have incorporated similar keywords on their landing and product pages. Here blogging helps because it provides the opportunity to experiment with most search terms and things such as long-tail keywords which are convincing for higher SEO ranks. Blogging is a proven way to incorporate these targeted keywords. Blogging leads to updated and active websites. Audiences will likely turn away from websites with outdated information that are not active. If you want to boost visibility, blogging is an efficient way to keep websites alive. It’s a heck of a task to update the home pages. Instead, you can provide fresh content with blogs. In fact, a recent case study confirms that effective blogging strategies can result in a 106% rise in Google Organic Traffic in just 6 months. Fresh content impact users' time Suppose in the first search clicks, the user didn’t find their answer. It seems Google wasn't helpful to them. Although ‘Dwell time’, the time audiences will spend on your websites, is not a ranking factor for Google, it impacts the position of business websites to some extent. Viewers who reach your website from a blog because they find it relevant, will surely stick with it for a longer time. You can also try incorporating long-form blog posts to list your website links on the first page of Google. Invite opportunities to acquire backlinking In order to boost the SEO results, backlinking really helps with off-page SEO. Here, frequent blogging makes the process of acquiring backlinks easier. It is an interactive way to build connections with readers. When your website gets higher views, leading businesses will likely approach you for strategic business. Great internal linking of your websites Internal links result in better navigation, spreading ‘link juice’, and maintaining website hierarchy. How do you develop internal linking strategies….? It may seem harder in the beginning phases, but blogging will help to uphold a seamless flow in your business pages. Ensure indexed web pages. Search engines like Google rank ‘credible’ websites in a higher position. But, if you maintain a smaller business website, it's hard to operate multiple indexed pages. When you add frequent blog posts, you can work on indexing the web pages comfortably. Wrapping Up: Utilise blog SEO to invite web traffic… Hopefully it’s clear that blogs do affect SEO results. There is no better practical way than blogging to keep users engaged. To utilise the full potential of blogging, try to work with SEO blog topics and enjoy your surprising results!